Jean Touboul EnContext Newsletter

Gathering the best information and updates from the online industry to deliver the most effective news and analysis on events and technology!

Message from Jean Touboul: This month, continuing in the spirit of this newsletter, I gathered what I think are very exiting articles from a number of people and sources that are truly versed into what is happeneing on the 'Net. From the news of Facebook tagging products on images to a great article on video Essentials, I believe that there is plenty of things we can learn from. I've also decided to include White Papers that cover a great deal of topics. They are from the likes of Adobe, Comscore and speak of cloud computing, email outlook for Spring 2011 and much more... I hope you'll enjoy.

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EnContext what's newNews

Facebook Introduces Product Tagging on Photos!
(From FaceBook)
Facebook has launched a new feature today for photo tagging that is sure to make brands and celebs happy. Now, you can tag photos with a brand, product, company or person’s Facebook page, similar to the way you tag your friends in photos... Click here to read the complete story

Top-tier Solutions in Affiliate Program Software
(From Website Magazine)

Most businesses on the Web will go only as far as their software takes them, and affiliate programs are no exception to the rule. It’s been a while since we examined some of the top providers in the space, which has become more competitive and crowded with qualified vendors.... Click here to read the complete story

Volkswagen Launch New GTI With iPhone App
(From Digital Buzz)

Volkswagen have just launched one of the boldest digital campaigns of any car brand in recent times. And by bold I mean they not only launched it solely as a digital campaign – no TVC’s – no press – no radio – they launched it only to the iPhone, as a customized GTI racing game app.… Click here to read the complete story

Video essentials: A 5-minute tutorial
(From iMedia)
  • The number of American consumers watching online video per day increased by 32 percent over the course of 2010
  • Develop video that requires viewers to devour content and react to engaging and compelling videos
  • Take a stance on a particular issue facing the industry at large, and develop rich media content while remaining entirely non-promotional… Click here to read the complete story

EnContext NewsSuccess Stories

EnContext Logo
Better Reporting and CPA Option for Advertisers
Well, we've done it and it's quite exhilarating to see a concept coming to life "brick by brick" sort of speak. EnContext Advertising is now providing full reporting to our clients, enabling an exact count of clicks, their origin, action taken, offer selected, and much more. Next, a CPA capability something that is being tested Click here to view the demo!


Buy California Wine Link
Working on Marketing Strategy and Database
New Internet strategies, and Affiliate management work on the horizon for EnContext. It looks like things are picking up again and it's always good to see business going up. We are also developing some new properties in php with a challenging database problem to solve, something that should keep us busy for the next few weeks (months?). Click here to visit the website and contact us!



Re-launching this stock photography site
One of my passion has always been photo and film, and now video since all is going the digital way. I've had Artmuse.Net for a long time and have not done much with it. However, I've decided to take the time to update this site. I'll be adding a great number of pictures as well as new tips an reviews of equipment soon. I hope that you'll come visit Click here to visit the website today!

Encontext ResourcesResources

Plan for the Social Buyer Before It’s Too Late!
(From iMedia)
To say things are changing is an understatement. Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users. An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them... Click here to read the complete story

Google Introduces ProtoRPC!
I think this is important enough an announcement to run it again so here it is: Here on the App Engine team, we’re always looking for new ways to make it easier for developers to build applications and services. Today, I’m happy to introduce ProtoRPC, a new tool for creating simple Python services, which requires minimal set up and configuration to create new services... Click here to read the complete announcement

Six Must Know Oracle Commands!
(From DevShed)

Ditto for this one that ran last month: Currently, only Oracle Database 10G Express - otherwise known as Oracle 10G XE - can be used freely by developers. If you do not have an Oracle installation on your computer, then you should install Oracle database 10G Express so that you can follow along and practice these commands... Click here to read the complete article

EnContext Upcoming EventsLocal Events

How to Become More Competitive in the Online Marketplace
Free Webinar (June 23, 1 p.m. Eastern, 10 a.m. Pacific): Search advertising is becoming more and more popular. There are more businesses bidding on your keywords, and consumers are becoming savvier about how they search for products and services on multiple search engines. Join us for a free webinar to learn how you can use search advertising to reach more of your potential customers. The webinar offers you expert advice on: optimizing your ad to raise conversion rates, bidding and budgeting more effectively, increasing your return on advertising spend. Plus you’ll have a chance to get your questions answered by a search expert in real time. Sponsored by Bing-Yahoo!

click here to register

How to Win Snap Decisions on the Web
People make snap decisions when they browse the Web. They look for the familiar and the trusted and are equally concerned about fraudulent website and viruses. To maximize traffic to your website, you need to quickly establish credibility and trust for your company and stand out from your competitors. Learn the ways you can build the trust required to get visitors, like displaying trust seals in search results, offering best practices on a site, providing customer testimonials, contract info, a detailed "About Us" page, and a great returns policy. This free Webinar is designed for online marketers, e-commerce managers, webmasters, and those responsible for increasing site traffic and conversions. Sponsored by VeriSign.

click here to register

AMA Social Media Pocket Guide
In the age of social media, marketing possibilities are seemingly endless. But, all marketers should have at least one of the "Big Six" objectives at the core of their strategy. Equip yourself with the social media pocket guide - the proven tactics to achieve each objective - to navigate through the social media waters and start achieving success today.

Attendees will walk away from this discussion with:

  • An understanding of the six most important objectives each marketer should consider when developing a social media marketing initiative
  • How social media ties into to existing organizational goals
    Proven tactics to use with each social media objective that can each marketer can start implementing today.

click here to register

Building Your Brand: Understanding the Non-Conscious Drivers of Choice
Are your current brand-building strategies as effective as they need to be? Academic research shows that approximately 85% of consumer buying behavior is driven by the non-conscious. As such, it’s imperative that marketers find new ways of exploring and measuring product allegiance, brand preference and drivers of buying decisions.

This webinar considers ways in which marketers can leverage a combination of sophisticated neuromarketing techniques and quantitative tracking to measure non-conscious responses to a set of 10 key brand relationship drivers. Built on the foundation of Martin Lindstrom’s groundbreaking work Buyology: Truth and Lies About Why We Buy, the webinar will explore:

  • Why Marketing is Broken
  • The importance of building brand interactions into your marketing strategy
  • Measuring and identifying Non-conscious Drivers of Brand Choice
  • Leveraging non-conscious drivers of brand choice in your communication and brand strategy

click here to register


EnContext TrainingLocal Events


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In This Newsletter

2x2 Welcome Message

what's new What's New?
advertising- Facebook Tagging
advertising- Affiliate Software
wine site- GTI on iPhone
advertising- Video Essentials

news EnContext News
advertising- Video Advertising
advertising- e-Marketing
wine site- Artmuse Photo

resources Resources
email- Social Buyers
google - Google ProtoRPC
google - Oracle Commands

on going events Ongoing Events

training Training and Courses

VerticalResponse free trial
35% off .COM domains
Internet marketing for B2B
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Click here to read more

YOU WILL NOT WANT TO MISS THIS: Next month, I'll have an article on Branding inspired from something that I recently read on Entrepreneur Magazine... I'll expand this into the 'Net to make it more comprehensive, something, we often forget to do!

Pitney Bowes, stamps

Follow me on these networks

Gillin and Schwartzman have broken the code to how to approach B2B marketing with social media... Click here to read more.
Wining Customers Online
This book captures the invaluable lessons learned from a nearly decade-long journey focused on perfecting the business science of creating value for customers in the so-called business-to-business (B2B) segment of commerce. Click here to read more

Search. Quote. Ride. (Pearson Education)

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